Thousands who want to stay in the know of the latest trends in search and social marketing attend the Search Engine Strategies (SES) Expo every year. During this 4-day conference, experts advise through lectures, seminars and workshops the many ways search can be used to gain a competitive edge in the marketplace.

Recently, Vertiyo was hired by SES to refresh the look of their conference and design a brochure outlining this year’s calendar of events. To do so, we utilized the theme of connectivity, a concept that is rooted in the fundamental objective of SES. The event is designed to makes sense of all aspects of search and online marketing, to help attendees connect their businesses to all the different promotional approaches available via search, as well as connect themselves with other marketers.

A key challenge was crafting a new concept that would seamlessly integrate with the existing SES brand logo and color. We updated these elements by framing them in a clean, contemporary context, using vibrant secondary colors, current type treatments, and appealing graphics. The overall aesthetic vision is designed to convey a sense of the myriad technical subjects addressed at the conference, and to illustrate it in a way that is appealing to professionals both inside and outside the search industry.

If you’re interested in learning more about the event, visit: www.sesnewyork.com