Why—you may ask—are our faces plastered all over our Website? Don’t we staff art directors that can scour stock photo sites for symbolic, motivational imagery? Don’t we have any copywriters that can come up with clever verbiage to communicate what our customers can expect from us as an agency? Or are we really just that …

Thousands who want to stay in the know of the latest trends in search and social marketing attend the Search Engine Strategies (SES) Expo every year. During this 4-day conference, experts advise through lectures, seminars and workshops the many ways search can be used to gain a competitive edge in the marketplace.
Recently, Vertiyo was hired …

A great new TV spot I can’t get enough of – the new HTC “You” campaign.
Its not the great writing, or fantastic music, or even the fact they tie this campaign perfectly to their “You” website – but these guys managed to make two great spots, one that focuses on the consumer and their wants, …

In direct marketing there is no cut and dry methodology or guide that will be guaranteed to turn out the best results for the company’s money. So the trusty marketing executive must test upcoming campaigns to forecast optimum effectiveness. Advertising, by nature, is a bit of an educated gamble in terms of ROI, return on …