A great new TV spot I can’t get enough of – the new HTC “You” campaign.
Its not the great writing, or fantastic music, or even the fact they tie this campaign perfectly to their “You” website – but these guys managed to make two great spots, one that focuses on the consumer and their wants, …

A full write up on MedAd News Insider yesterday about our Vertiyo Health divsion.

VERTIYO CREATIVE GROUP ANNOUNCES VERTIYO HEALTH, NEW UNIT FOCUSED ON PHARMACEUTICAL MARKETING
NEW YORK (October 27, 2009) – Vertiyo Creative Group Inc., a full-service branding and marketing agency based in New York City, today announced the launch of Vertiyo Health, a new division focused on pharmaceutical marketing.  Vertiyo Health will be headed by John DeFranco, an …

So after 2 months of development and design I’m happy to announce TweetPromoBuilder.com is ready to go.
We created Tweet Promo Builder so that anyone could create a customized twitter promotion without writing a single line of code.

Lets say you’re a website owner who often gives away white papers and presentations or you’re an online store …

NEW YORK–(BUSINESS WIRE)–Vertiyo Creative Group Inc., a new full-service branding and marketing agency, has launched in New York City. Headed by Principal/Executive Creative Director Marc Scibelli (mscibelli@vertiyo.com), Vertiyo is focused on providing marketers with a new relationship model that combines traditional agency services with the insight of a digital think tank. For profiles of agency staff, capabilities and client experience, visit www.vertiyo.com.

In direct marketing there is no cut and dry methodology or guide that will be guaranteed to turn out the best results for the company’s money. So the trusty marketing executive must test upcoming campaigns to forecast optimum effectiveness. Advertising, by nature, is a bit of an educated gamble in terms of ROI, return on …